Level of study: Postgraduate
Fee: £8,000 (UK/EU) £13,500 (International)
Entry requirements: Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university with Maths GCSE at grade B or above, or equivalent
Mode of study: Full-time classroom
Duration: 1 year
Assessment methods: Coursework
Scholarship or bursaries: Available
Student finance: Available
Payment plan: Available
Starts: January, May, September
Please note that this course is currently being reviewed.
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.
This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.
- Develop a broad understanding of the global business environment
- Specialise in marketing management in the second semester
- Understand the importance of marketing within an international context
- Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
- Developed for non-business graduates
- Also available as MSc Business with Marketing Management with Advanced Practice
- Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.
About this course
What will I study?
The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.
In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.
You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.
There is also an internship opportunity for an additional fee of £595, payable to our internship provider. Alternatively, if you would like to include a work placement during your programme, this is included in our MSc Business with Marketing Management with Advanced Practice. The work placement may be paid or unpaid.
How will I be taught and assessed?
This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.
Assessments for this course are based on a mix of assignments, presentations and group work.
Careers and further study
Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
Upon successfully completing your course, you will be eligible to join one of our Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to our graduates for free, from our partner, QA.
Applicants should have the following:
- Minimum of a 2:2 (second class) honours degree or equivalent from a recognised university
- Maths GCSE with grade B or above, or equivalent
If you don’t meet the academic requirements
Applicants who do not have such an academic qualification but do have substantial experience of working in a business organisation and/or possess a relevant professional qualification will also be considered. If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.
Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Masters degree but who don’t currently meet the entry requirements.
English language requirements
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
Did you know that if your IELTS is within 1.0 of the required score for your programme, then taking Pre-Sessional English is an option for you.
All modules are core.
LD0472 – Developing Global Management Competencies I (20 credits)
LD0474 – Strategic Management for Competitive Advantage (40 credits)
LD0422 – Dissertation Preparation and Research Methods (0 credits)
LD0475 – Academic and Professional Development (0 credits)
LD0473 – Developing Global Management Competencies II (20 credits)
LD4000 – Analysing Buyer Behaviour and Brand Dynamics (20 credits)
LD4003 – Relationship Marketing in a Global Context (20 credits)
LD0422 – The Newcastle Business School Masters Dissertation (60 credits)
Fees and finance
1 year programme
- UK/EU students: £8,000
- International students: £13,500
Scholarships and bursaries for international students
Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying this Masters programme.
All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.
Payment plans for self-funded students
If you need support to spread the cost of your tuition, you may be eligible for our payment plan.
How to apply or find out more
How to find out more
Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.
How to apply
Once you’re ready to apply, you can apply online to study the MSc Business with Marketing Management programme. This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.
We strongly recommend that you submit your application as early as possible to allow you to complete all of the preparations needed to study your programme. After receiving an offer it can take time to arrange your finances and apply for your visa (if required) and it is important that you arrive in good time to enrol onto your course. Please refer to the Dates and Fees page.
If you are unable to apply online, then you can download a PDF application form and email it to admin.
For us to assess your application in a timely manner, it is important that you provide us with the following documents:
- Fully completed application form
- Personal email address must be included on the application form
- Transcripts and/or certificates (including a certified translation if not in English)
- Passport – copy of personal details page
- Proof of financial sponsorship if applicable
- Confirmation of immigration history including copies of previous and current visas if applicable
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