Level of study: Postgraduate
Fee: £8,000 (UK/EU) £13,500 (International)
Entry requirements: Minimum 2:2 (second class) honours degree or equivalent
English language requirements: IELTS 6.5 (or above) with no single element below 5.5 or equivalent
Mode of study: Full-time classroom
Duration: 1 year
Assessment methods: Coursework and exams
Scholarship or bursaries: Available
Student finance: Available
Payment plan: Available
Starts: January, May September
Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.
- Learn how to integrate new tactics and strategies with traditional marketing tools and practices
- Develop your understanding of leadership and management
- Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious AACSB accreditation
- Upon completion of your programme, you will be eligible for our Professional Pathway programmes which will enable you to further develop your skills, delivered by QA, one of the UK’s largest providers of IT and project management training
About this course
What will I study?
Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.
You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.
How will I be taught and assessed?
You will be taught through a mix of lectures, seminars and workshops to enable you to grow your knowledge of the business world.
Assessment for this programme takes place through group work, assignments and presentations giving you multiple methods for you to show your understanding of the course material.
Careers and further study
Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies.
Upon successfully completing your course, you will be eligible to join one of our Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to our graduates for free, from our partner, QA.
Applicants should have the following:
- Minimum of a 2:2 (second class) honours degree from a UK university or equivalent in a business related discipline
If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.
Alternatively, you may be eligible to join one of our Pre-Masters programmes. These are specifically designed for students who do not yet meet the entry requirements for our postgraduate degrees and would like to bridge this gap in their qualifications. Upon successful completion of one of our Pre-Masters programmes you will be eligible to join one of our Masters programmes.
English language requirements
- Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
Did you know that if your IELTS is within 1.0 of the required score for your programme, then taking Pre-Sessional English is an option for you.
Marketing Metrics and Analysis (20 credits)
Strategic Marketing in the Digital Era (20 credits)
The Digital Customer Journey: Data, Profiling and CRM (20 credits)
Digital Campaign Management and Media (20 credit)
Dissertation Preparation and Research Methods (0 credits)
Developing Global Management Competencies I (20 credits)
Developing Global Management Competencies II (20 credits)
Academic and Professional Development (0 credits)
Plus one of the following*:
NBS Masters Consultancy Project (60 credits)
The Newcastle Business School Masters Dissertation (60 credits)
*Please note this course is subject to validation.
Fees and finance
- UK/EU students: £8,000
- International students: £13,500
Scholarships and bursaries for international students
Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying the MSc Computing and Information Technology programme.
All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.
Payment plans for self-funded students
If you need support to spread the cost of your tuition, you may be eligible for our payment plan.
How to apply or find out more
How to find out more
Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.
How to apply
Online applications are currently unavailable for this programme. To apply for this course, download and complete our PDF application form. Once you have completed the form, email it back to admin.
For us to assess your application in a timely manner, it is important that you provide us with the following documents:
- Fully completed application form
- Personal email address must be included on the application form
- Transcripts and/or certificates (including a certified translation if not in English)
- Passport – copy of personal details page
- Proof of financial sponsorship if applicable
- Confirmation of immigration history including copies of previous and current visas if applicable
02031377022 , 02037457488
07808052130 , 07588020110
P4ULTD , E4ULTD
07783101569 , 07598429884
INFO-BIRMINGAM , ADMIN-BIRMINGAM
Менеджеры в Лондоне и Бирмингеме e-mails: